The Key to Success from your Voice of the Customer Program

The corporate world has long known the power of the voice of the customer.  This started decades ago with traditional paper feedback forms but has evolved to include Net Promoter programs (that measure advocacy), customer satisfaction surveys and online communities that all give your customers a voice.  Now thanks to the prevalence of social media in Australia, listening to the blogosphere can inform you almost instantly of your successes and failings.  And, if integrated with your CRM system, y… read more

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