Everyday Rewards, Qantas and Twitter

 

Earn Qantas Points

Last week, Woolworths and Qantas announced a program that will, from June 22, allow Everyday Rewards cardholders to earn Qantas Frequent Flyer points when they shop in supermarkets. They also announced that the $82.50 joining fee otherwise charged by Qantas would be waived if customers join the Qantas program through the Everyday Rewards site or call centre.

Big W and then other Woolworths’ stores will join the program in the coming months, making it possible to earn Qantas points on a large portion of the average Australian household’s budget.

The Qantas Frequent Flyer company is working to establish their points as the ‘default’ loyalty currency in the Australian market – the same goal as for the Nectar loyalty coalition in the UK. To succeed in this quest, earn and burn options for Qantas points must be ubiquitous, and the Everyday Rewards link-up takes a big step in this direction.

For Everyday Rewards it will provide a common loyalty currency across Woolworths’ brands, providing an incentive for customers to remain loyal to Woolworths across their shopping categories.

We are however, specially interested in the  twitter support initiative that Everyday Rewards has offered to help customers come to grips with maximising their rewards. It joins a number of other Australian brands that have active twitter programs to better communicate to some portion of their customers. A partial list (from my personal ‘following’ community)

• EverydayRewards – Woolworths
• UBank
• ColesCard
• Westpac_help
• nab
• ANZozCEO
• tabdotcom
• iinet
• BigPondTeam – the most famous?
• SmartyPigAu

Follow the EverydayRewards team, and other suppliers in your life; it is a good idea for us to encourage traditional organisations looking to be more accessible and flexible!

Full disclosure – we are helping Everyday Rewards on twitter and help with their blog.